About the podcast
In this podcast, we talk to Stine Mangor Tornmark from Openli and give tips on what you should be aware of when starting an online business or webshop.
About Openli
Openli helps companies become good “data citizens” by making compliance with marketing and personal data laws simple.
You can find a transcribed version of the podcast here: Podcast with Openli and Raadgiver.dk
What we’ll get into
Cookies
In this podcast, we will discuss the first thing we advise people on in connection with cookie compliance when you want to start an online business or create online commerce. Here we talk initially about the fact that you must;
- create an overview of what your website does technically in relation to cookies,
- have a valid basis if your website uses cookies, and
- remove the cookies on your website that you do not use.
In addition, we talk about the biggest challenges we face as advisors in relation to complying with the cookie rules. We discuss that self-employed people typically lose track of the picture and get lost in understanding the requirements of the link between the law and IT. In addition, it is difficult to see the differences between the different types of cookies (functional/security cookies and statistics/design/marketing), as the types must be treated differently.
The biggest mistakes
We talk about where we as advisors observe that the biggest mistakes are made. Here we are talking about how people typically “just go along” collecting personally identifiable data via cookies. This is done, for example, by the self-employed person having a website where they have added many plugins that collect and process data without necessarily knowing which cookies are used in connection with these plugins.
In addition, we typically see errors in missing information to users of the website. There must be a clear, clear, easy-to-understand purpose for the collection, and there must be the possibility to accept and refuse consent as well as to revoke the use of cookies. It is only when the consent itself has been given that the script on the website can start collecting the cookie data.
It can be difficult to implement correct cookie solutions on your website if you have built it yourself and do not necessarily know all the technical details of the website’s setup. An alternative is not to set cookies if there is no need for them. We see the greatest risks when data is collected for no reason – especially if the data is passed on to third parties.
Implementing solutions
Towards the end of the podcast, we talk about how you can implement different solutions on your website to comply with the cookie rules. Here, a built-in module, such as the Openli offers, is used. This is how you can comply with the cookie rules in an easy and clear way.
Finally, we give the best advice for startups and self-employed people who want to go online with a website.
Briefly, we will touch on 5 good tips. You should be aware of;
- to get your visitor to take an active action when they accept cookies,
- to have a log to prove what the visitor has consented to,
- to provide the visitor with an easy opportunity to withdraw any consent,
- to set cookies only after consent has been given,
- to ensure that cookies reflect what you have described in your cookie policy.
The Danish regulatory framework
The cookie rules are regulated by the Cookie Order, which is based on the European ePrivacy Directive, as well as the Telecommunications Act. Compliance with the cookie rules is monitored by the Danish Business Authority. The cookie rules must be complied with together with the personal data law regulation such as GDPR.
Contact a specialist
If you have specific questions about the cookie rules or the right to personal data, you are more than welcome to contact us.
